Flinders Lane back in fashion with Australian icon

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Melbourne CBD’s thriving fashion and hospitality hub of Flinders Lane, between Swanston Street and Elizabeth Street, will welcome an iconic Australian fashion name to its list of major designers.

Womens’ fashion designer Tiffany Treloar has leased Shop 6, 288 Flinders Lane within the prime section of the strip, which crosses through the iconic Degraves Street and Centre Place destinations.

Fitzroys Agency Executive James Spencer negotiated the 3+3-year deal at circa $190,000 per annum gross for the 149sqm retail space on behalf of private owners.

“Tiffany Treloar have been looking to position themselves within the prime retail section of Flinders Lane for some time. The foot traffic benefits from Flinders Lane, Elizabeth Street, Degraves Street and Centre Place was the main driver for the strong interest and result achieved,” Spencer said.

“High quality retail and food and beverage offerings have driven a lot of people into the area and now you can really feel a buzz along Flinders Lane and Degraves Street.”

It follows Fitzroys’ recent lease of Shop 1, 288 Flinders Lane late last year to Melbournebased cult fashion label Et Al.

Also in the precinct are fellow Melbourne-based label Nique, at 1/234 Flinders Lane, as well as Australian boutique fashion stores including suits and shirts label Cubec at Shop 1B, 241 Flinders Lane, and designer shoes label Zomp at number 277.

Tiffany Treloar was born into Australian fashion history, and was working with her mother, influential Australian fashion identity Prue Acton, OBE, by the time she was 18, and also worked with her father Mike Treloar, who established leading menswear label Treloar Australia.

She started her own label in 1999 with a view to creating high quality garments through digital printing and sustainable methods produced with printed textiles, and it has now grown to become an iconic Australia label, with her designs also use for tote bags, cushions, vinyl boxes and homewares.

Numbers stack up at Surrey Hills landmark

Acknowledge Accounting has leased the 320sqm level one of a landmark Surrey Hills building in Melbourne’s inner eastern suburbs.

Fitzroys Sales & Leasing Executive Stephen Land negotiated the five-year deal at $94,400 per annum net.

The space is within the three-storey 973sqm building at 613 Canterbury Road, on a prominent 825sqm corner site with a frontage of more than 30 metres to Canterbury Road and of 24 metres to Union Road.

“This recently refurbished building presented an attractive opportunity for the firm to operate out of a prestigious part of Melbourne, just metres from cafés and eateries along Union Road, Surrey Gardens, and Surrey Hills train station and multiple tram routes.

“The strong Melbourne suburban market has seen demand through Hawthorn and Hawthorn East spill over through to Surrey Hills in increasing numbers,” Land said.

“Vacancy rates within the CBD have hit a 10-year low and there is little stock coming online over the next 12 to 18 months, while city fringe vacancy rates are also at an all-time low. This has added up to a positive effect on the suburban market.

“Melbourne’s continues population growth, low interest rates and forward indicators suggest continued strong performance due to business expansion, consolidation and accommodation upgrades.”

Acknowledge Accounting will join intellectual property law specialists Murray Trento & Associates and ASX-listed brokers SelfWealth within the building.

The 613 Canterbury Road building was constructed in 1888 as the Surrey Family Hotel, known as “Surrey Lodge”, and closed by Local Option Poll in 1920. It was remodelled and renovated in 1939 into shops and a guest house, and underwent another substantial refurbishment in the 1990s.

Land acted on behalf of a local private investor, who acquired the building late in 2014 in a deal negotiated by Fitzroys.


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